Q1. What is Google My Business? Why is it important?
👉 Google My Business is a free tool by Google that helps businesses show their information on Google Search and Google Maps.
It is important because it improves local visibility, helps customers find you easily, and builds trust through reviews and photos.
Q2. How do you set up a Google My Business profile?
👉 Steps:
- Go to Google Business Profile website.
- Sign in with Gmail.
- Add business name, category, location, and contact details.
- Verify the business (postcard, phone, email).
- Add photos, services, and description.
Q3. How do you verify a business on Google?
👉 Verification can be done through:
- Postcard by mail (most common)
- Phone call or SMS (for some businesses)
- Email (if eligible)
Q4. How does GMB help in local SEO?
👉 GMB makes your business visible in the “local pack” on Google Maps and search.
It boosts ranking for “near me” searches and brings more local customers.
Q5. What are some ways to optimize a GMB profile?
👉
- Add complete details (name, address, phone, website, working hours).
- Upload real, high-quality photos.
- Post updates regularly.
- Collect and respond to reviews.
- Add products, services, and keywords naturally.
Q6. How do you handle negative reviews on GMB?
👉 Respond politely, apologize if needed, and try to solve the problem. Never ignore or delete reviews (unless fake).
Google My Business (GMB / GBP) Interview Q&A
Q7. What insights can you see in GMB?
👉 Insights show how people find and interact with your business:
- How many searched directly or through keywords.
- How many clicked “call” or “directions.”
- How many viewed photos or visited website.
🔹 Digital Marketing Fresher Interview Q&A
Q1. What is digital marketing?
👉 Digital marketing is promoting products or services online using platforms like Google, social media, email, and websites.
Q2. What are the main channels of digital marketing?
👉 SEO (Search Engine Optimization), SEM (Google Ads), SMM (Social Media Marketing), Content Marketing, Email Marketing, and Affiliate Marketing.
Q3. What is SEO?
👉 SEO means optimizing a website to rank higher on search engines and get free (organic) traffic.
Q4. Difference between On-Page and Off-Page SEO?
👉
- On-page SEO: Things you do on your website like title tags, meta description, content, images, internal linking.
- Off-page SEO: Things done outside the website like backlinks, directory submissions, and social sharing.
Q5. What is SEM?
👉 SEM means Search Engine Marketing, where we pay to show ads on Google search results (Google Ads / PPC).
Q6. What is the difference between organic and paid traffic?
👉
- Organic traffic: Free visitors from SEO and content.
- Paid traffic: Visitors from ads that you pay for.
Q7. What is remarketing?
👉 Remarketing shows ads to people who already visited your website. Example: If you check shoes online, you see ads for the same shoes later on social media or Google.
Q8. How would you increase website traffic for a local business?
👉
- Optimize Google My Business.
- Do SEO with local keywords.
- Run Google Ads and Facebook Ads.
- Share updates on social media.
- Collect reviews to build trust.
Google My Business (GMB / GBP) Interview Q&A