WordPress Interview Questions (Fresher Level)

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WordPress Interview Questions and Answers for Freshers

Q1. Why do digital marketers use WordPress?
👉 Because it’s easy to manage, SEO-friendly, supports plugins for marketing, and allows content publishing without coding knowledge.

Q2. How do you do SEO in WordPress?
👉 By using plugins like Yoast SEO or RankMath to add meta titles, descriptions, focus keywords, XML sitemap, and by optimizing content, images, and internal links.

Q3. Which plugins are most useful for digital marketers?
👉

  • Yoast SEO / RankMath – SEO
  • MonsterInsights / Site Kit by Google – Google Analytics
  • WPForms – Lead generation forms
  • Elementor – Page building
  • Mailchimp plugin – Email marketing integration
  • Social Share plugins – For engagement

Q4. How do you create a blog post in WordPress for SEO?
👉

  1. Add keyword-rich title (H1).
  2. Write content with proper headings (H2, H3).
  3. Insert images with alt text.
  4. Add meta title & description with Yoast.
  5. Add internal & external links.
  6. Publish and share.

Q5. How do you track performance of a WordPress site?
👉 By connecting Google Analytics & Google Search Console, or using plugins like MonsterInsights to check traffic, clicks, and conversions.

Q6. What are categories and tags in WordPress? Why are they important for SEO?
👉

  • Categories: Broad topics that group posts.
  • Tags: Specific keywords related to content.
    They help in better navigation and improve internal linking for SEO.

Q7. How do you make a WordPress site faster for better marketing results?
👉

  • Use caching plugins.
  • Compress images.
  • Use lightweight themes.
  • Minimize plugins.

(Faster sites = better SEO + more conversions).

Q8. How can you generate leads using WordPress?
👉 By adding lead capture forms (WPForms, Gravity Forms), pop-ups, landing pages (Elementor, Thrive Leads), and integrating email marketing tools.

Q9. How do you integrate social media with WordPress?
👉 By using social share buttons, embedding feeds (Facebook, Instagram), and using plugins like Social Snap, Smash Balloon, or Jetpack.

Q10. If traffic drops suddenly, how will you check it in WordPress?
👉

  1. Check Google Analytics (traffic source drop).
  2. Check Google Search Console (indexing or errors).
  3. See if plugins/themes update caused issues.
  4. Check for broken links or downtime.
    WordPress Interview Questions and Answers for Freshers

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