Digital Marketing Intern Interview/ Fresher with Answers
1. What is digital marketing?
Answer:
Digital marketing is promoting products or services using online platforms like social media, search engines, email, and websites. Unlike traditional marketing, it helps reach a larger audience quickly and also track results in real-tim
2. Name some channels of digital marketing.
Answer:
Some common channels are SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Content Marketing, Email Marketing, and Influencer Marketing.
3. What do you know about SEO?
Answer:
SEO is the process of improving a website so that it appears higher on Google search results. It involves using keywords, creating quality content, building backlinks, and optimizing the site for better user experience.
4. Difference between SEO and SEM?
Answer:
SEO is organic, meaning it brings traffic for free through good content and optimization. SEM is paid marketing, like Google Ads, where we pay to show ads on search results.
5. Have you used any digital marketing tools?
Answer:
Yes, I have basic knowledge of tools like Google Analytics, Canva, Mailchimp, and keyword research tools like Ubersuggest. I’m also eager to learn advanced tools as I grow.
6. How would you grow engagement on Instagram for a brand?
Answer:
By posting consistently, using trending reels and hashtags, engaging with followers through comments and stories, and collaborating with influencers
7. Give an example of a brand that does good digital marketing.
Answer:
I like Zomato’s social media marketing. They use humor, trending memes, and engaging content that connects well with their audience.
Digital Marketing Intern Interview/ Fresher with Answers
8. If I ask you to write a caption for Diwali for our brand, what would you write?
Answer:
“✨ This Diwali, let’s light up not just homes but also hearts. Celebrate with joy, love, and new beginnings. #HappyDiwali
9. How will you measure the success of a campaign?
Answer:
By checking key metrics like website traffic, engagement (likes, comments, shares), click-through rates, conversions, and return on investment.
10. If a campaign is not working, what will you do?
Answer:
I would first check if the targeting is correct, then review the content, design, and budget. I would also test different versions of the campaign (A/B testing) to see what works better.
11. Why do you want to start your career in digital marketing?
Answer:
I enjoy being creative and working with technology. Digital marketing is growing fast, and it gives me a chance to learn, create, and analyze at the same time.
12. Where do you see yourself in 2–3 years?
Answer:
I see myself as a skilled digital marketer, specializing in SEO and social media, and handling bigger projects or campaigns.
13. Do you follow any digital marketing blogs or experts?
Answer:
Yes, I follow Neil Patel, HubSpot blogs, and Google Digital Garage. I also explore YouTube channels that share marketing tips and strategies.