social media coordinator interview questions
Q1. What are Meta Ads?
👉 Meta Ads are paid advertisements shown on Facebook, Instagram, Messenger, and Audience Network. Businesses use them to reach a targeted audience.
Q2. What are the different campaign objectives in Meta Ads?
👉 Three categories:
- Awareness (brand awareness, reach)
- Consideration (traffic, engagement, video views, lead generation, messages)
- Conversion (sales, store visits, app installs)
Q3. What is the difference between Boost Post and Ads Manager?
👉
- Boost Post: Quick promotion of a post with limited targeting.
- Ads Manager: Full control with advanced targeting, budgeting, and multiple ad formats.
Q4. What are custom audiences in Meta Ads?
👉 A custom audience is made from people who already interacted with your business (website visitors, app users, customer list, or people who engaged with your posts).
Q5. What is a lookalike audience?
👉 A lookalike audience is a new audience that shares similar characteristics with your existing customers or custom audience.
Q6. How do you target the right audience on Meta Ads?
👉 By using:
- Location
- Age, Gender, Interests
- Behaviors (shopping, travel, etc.)
- Custom & Lookalike Audiences
Meta Ads/ Social media marketing
Q7. What is the Facebook Pixel / Meta Pixel?
👉 A small piece of code placed on a website that tracks user actions (like purchases, form submissions) and helps in retargeting + measuring ad performance.
Q8. What are the main ad formats in Meta Ads?
👉
- Image Ads
- Video Ads
- Carousel Ads (multiple images/videos)
- Collection Ads (for e-commerce)
- Stories Ads
- Reels Ads
Q9. How do you measure the success of Meta Ads?
👉 By checking KPIs like:
- CTR (Click-through Rate)
- CPC (Cost per Click)
- CPM (Cost per 1000 impressions)
- Conversion Rate
- ROAS (Return on Ad Spend)
Q10. If an ad is not performing, what steps will you take?
👉
- Check if targeting is correct.
- Change creatives (image/video).
- Adjust audience size.
- A/B test different copies.
- Optimize landing page.
Meta Ads/ Social media marketing